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General Pants Co. - George St. Store Launch

Definitely the most exciting interiors shoot I've done in a while!

This week General Pants Co. opened their brand new flagship store on George Street in Sydney BUT this isn't GP as you know it.

The new store not only sells your favourite denim and other threads but also houses a tattoo parlour, slushie machines, a kombucha fridge, record store and DJ booth.

Check it out below...

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Zeus - New Menu

Images from a recent job for Zeus Street Greek to shoot new additions to their menu.

Often the challenge with showcasing these offerings, (styling and lighting aside) is shooting the products in a way that is appropriate and compatible for multiple mediums and platforms (website, social, media relations, etc) while maintaining the balanced required to producing striking imagery.

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West Head Walk Sydney

Some times you need to just to something for yourself - well ... Citizens of the World.  Or at least you just need to be surrounded by nature.  Thank God for Sydney - It doesn't take long to find it.  If you are bored this weekend - make sure you make a trip out to West Head and do the bush walk.  You'll thank yourself!

MKGS Constructions - The Ponds

This has to be possibly one of the nicest commercial work spaces that I have shot.  Complete with copper paneled walls, plywood roofing with black features and parquetry tiled flooring.  This build was by MKGS Constructions and was completed in under 4 weeks.  Impressive.

CATALINA ROSE BAY

This is my third trip back to Catalina's now and to answer your question, The lamb is still my favourite and you have to try the Strawberry meringues.  This is part of their social photography campaign ran by Sweaty Betty.