Images from a recent job for Zeus Street Greek to shoot new additions to their menu.
Often the challenge with showcasing these offerings, (styling and lighting aside) is shooting the products in a way that is appropriate and compatible for multiple mediums and platforms (website, social, media relations, etc) while maintaining the balanced required to producing striking imagery.
Commissioned by Sweaty Betty PR to shoot Ragu Pasta and Wine Bar at Westfield Sydney.
Commissioned by Sweaty Betty PR to shoot the incredible dessert menu at Via Del Corso.
Commissioned by Sweaty Betty PR to shoot food and drinks menu for the opening of the new China Diner restaurant in Double Bay, Sydney.
Aside from loving the delicious food that this restaurant produces, I always love an opportunity on a shoot where I can incorporate the setting and atmosphere of the place into my images.
In this case, I have used a red filter on my back-lighting to produce a subtle, yet rich, red coloured highlight across the sides of the cutlery, plates and glassware to tie the imagery to the aesthetic and ambience of the restaurant.
Commissioned by Sweaty Betty PR to shoot 1821's beautiful new menu for Autumn/Winter.