General Pants Co. - George St. Store Launch / by Dominic Loneragan

Definitely the most exciting interiors shoot I've done in a while!

This week General Pants Co. opened their brand new flagship store on George Street in Sydney BUT this isn't GP as you know it.

The new store not only sells your favourite denim and other threads but also houses a tattoo parlour, slushie machines, a kombucha fridge, record store and DJ booth.

Check it out below...

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